Dr. Hamid Sami begins research on supplements prescribed by neurologists including his own medical practices to better understand what could be improved.
Marketplace choice \ confusion, ingredient quality, gastrointestinal issues, manufacturing consistency and consumer value were identified as major issues needing improvement.
Analysis of hundreds of publications, peer reviewed articles \ research is completed to determine a better product design and path forward.
Dr. Sami reaches out to his friend, Mr. Justin Higgins, a technology entrepreneur and asks his team to conduct a market analysis and consider forming a new company. NeuroHydrate is formed as a new Partnership in Connecticut.
HM-Formula Design is Completed
Ingredient research and overall product specifications are completed. RFP is sent to contract manufacturers who can certify U.S. source ingredients for prototyping.
Prototyping begins with multiple contract manufacturers. Many attempts failed until a new but far more expensive multi-step manufacturing process is identified.
Work begins on reducing the cost of the business model to offset higher manufacturing costs. An "online only sales model" is chosen as the only viable solution that meets pricing objectives for the final supplement: HM-Formula.
Brand Development & Trademarks
NeuroHydrate's image and logo is created and paperwork filed with the USPTO for trademarks.
HM-Formula Bench & Safety Testing Begins
One year after prototyping begun, NeuroHydrate begins bench and safety testing with contract manufacturers.
A plastic that resists oxygen with a vacuum sealed cap and seal is chosen for the supplement bottle.
The NeuroHydrate Name and the Brain Tree Logo are granted to NeuroHydrate. Multiple new marks are filed and provisional patent \ legal work begins on NeuroHydrate's delivery system and manufacturing method.
NeuroHydrate reaches out to Neurologists in New England about joining our HCP network.
N-Core Operating System
Internal systems design, programming and NeuroHydrate website integration is completed.
NeuroHydrate meets cGMP compliance in product manufacturing and begins manufacturing of high-quality, high-value supplement, HM-Formula.
NeuroHydrate Market Trial
NeuroHydrate goes on sale and market research trials begin with selected Neurologists in the HCP network that use supplements.
NeuroHydrate presents at their first New England Conference.
Analysis of Marketing Data Completed
Before and after surveys, indicate that over 80% of customers would recommend us to others, citing a high-value supplement that is easy to take and better than others they have tried in the past.
Consumer Marketing Begins
NeuroHydrate begins consumer marketing with first press release to the general public.
National profile begins and branding
Marketing begins nationally and the HCP network continues to grow. Product samples are in high demand.
COVID-19 Pandemic increases in the United States. Employees trained on CDC guidelines & new business practices, CGMP manufacturing adjusted to comply with CDC guidelines. Remote workforce based on existing Disaster Recovery Plan implemented for Help Desk. All systems work as designed with 100% uptime.
After in-depth order analysis and more market research, the Newcomer Offer is launched, It provides a 90-day supply with an automatic $50 refund if we fail to meet customer expectations. This level of confidence is unmatched in the market and well received.
All staff agree to be vaccinated per the State of Connecticut and CDC guidelines. No vaccination issues or incidents with staff are reported.
Pricing pressure in manufacturing due to a far higher rate of inflation in the United States pushes management to risk doubling inventory for 2022 in order to protect consumer pricing.
The USPTO (United States Patent & Trademark office) accepted NeuroHydrate's Combined Declaration of Use and Incontestability under Sections 8 & 15 ensuring future brand protection and strengthening our litigation posture if necessary in the future.
In an effort to streamline operations and control costs NeuroHydrate conducts a robust analysis of waste and determines that it will eliminate all cardboard from the business to reduce shipping and printing costs.
Multiple processes are refined so we can streamline operations in an effort to control costs as inflationary pressure increases.
Management communicate NeuroHydrate's consumer price stability plan to all NeuroHydrate members and Facebook fans. The plan has 7 parts from slowing development of new products, reducing waste, smarter shipping and new research programs for consumer who are skeptical or have failed on other brands.